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Former Ferrari F1 boss Luca di Montezemolo tears into new Luce all-electric car as company shares slump
Luca di Montezemolo, the former Ferrari Formula 1 team principal, harshly criticized Ferrari’s first fully electric car, the Luce.
The Luce EV, priced at $640,000 (£474,320), marks Ferrari’s departure from traditional designs and is their first five-seater model, designed in collaboration with Jony Ive’s LoveFrom agency.
The luxury sports car was presented in Ferrari’s iconic red, blue, and yellow colors, receiving mixed reviews since its unveiling.
Di Montezemolo expressed concerns about potentially damaging Ferrari’s legendary status with this new venture, urging the removal of the iconic prancing horse emblem from the Luce.
Public opinion and market response have been negative towards the Luce, with Ferrari’s shares falling significantly and social media users heavily criticizing the design.
Despite its impressive acceleration and expected availability later this year, the Luce’s controversial design and lukewarm reception have raised doubts about Ferrari’s foray into the electric car market.
